🏦 Bitcoin Treasury Strategy Bitcoin Treasury Strategy
A company, or sometimes a government, deliberately holds bitcoin on its balance sheet as a long-term reserve asset instead of keeping all of its value in cash.
🏦 The simple version — savings in bitcoin instead of cash
Picture a household that decides to keep part of its rainy-day savings in gold rather than all of it in a bank account. A bitcoin treasury strategy is the same idea, except the household is a company and the gold is bitcoin, reported publicly on its books. Instead of letting all its spare cash sit in the bank, the company converts part of it into bitcoin and holds it as a long-term reserve.
🤔 Why hold bitcoin instead of cash?
| Motivation | The thinking behind it |
|---|---|
| 📉 Hedge against inflation | Cash slowly loses purchasing power, so parking everything in cash quietly shrinks it |
| 🧺 Diversify away from fiat | Not betting the whole treasury on one government currency |
| 🪙 Long-term store of value | Bitcoin's supply is capped at 21 million coins, which the company treats as scarce over time |
📖 Where the playbook came from
In August 2020, MicroStrategy became the first big company to try this. Under chairman Michael Saylor, it made an opening purchase of about 250 million dollars for 21,454 BTC, then raised more money through convertible notes and by issuing shares and debt so it could keep buying. The company renamed itself "Strategy" in February 2025. Others followed, including the Tokyo-listed firm Metaplanet, which built up tens of thousands of BTC.
📈 The premium-to-NAV twist
Some of these companies are publicly traded, which lets stock-market investors get bitcoin exposure by buying the stock instead of buying BTC directly. Here is the part that surprises beginners: the stock often trades above the per-share value of the bitcoin the company holds. That per-share value is called NAV, short for net asset value.
📊 Example: a company holds 100 million dollars of bitcoin and has 10 million shares, so each share is backed by 10 dollars of BTC. If the stock trades at 17.50 dollars, that is a 75% premium. Issuing new shares at that premium raises cash to buy more bitcoin and can grow the bitcoin held per share. The premium can also flip to a discount: by late 2025, roughly 40% of the top 100 treasury companies traded below their NAV.
🌍 How big is this now?
- 🏢 Companies — Around 191 public companies held BTC in their treasuries in 2025, together controlling about 6.2% of all bitcoin (roughly 1.3 million BTC). Treat these figures as approximate.
- 🏛️ Governments — A US executive order on 6 March 2025 set up a "Strategic Bitcoin Reserve", funded mainly by about 200,000 BTC from government forfeitures, meant to be held long term and not sold.
🚨 Things beginners should know
- 📉 It rides on bitcoin's price — The whole plan depends on bitcoin holding or gaining value over years. If bitcoin falls, the reserve falls with it.
- ⚖️ Leverage cuts both ways — Companies that borrow to buy can grow faster in a bull market and suffer more in a downturn.
- 🔄 Premium can vanish — A stock trading above its bitcoin value can swing to a discount, hurting shareholders who paid the premium.
- 🚫 Not "free money" — It is a long-term bet, not a guaranteed win, and treating it as a sure thing is how people get hurt.
❓ FAQ
- Is buying a bitcoin treasury company's stock the same as owning bitcoin?
- No. The stock can trade well above or below the value of the bitcoin the company actually holds, and many of these companies borrow money to buy more. That means the share price can swing harder than bitcoin itself, in both directions.
- Why would a company hold bitcoin instead of cash?
- The usual reasons are to hedge against inflation, since cash slowly loses purchasing power, and to treat bitcoin's fixed 21 million supply as a long-term store of value. It is a bet that bitcoin holds or gains value over many years.
- Which company started the bitcoin treasury trend?
- MicroStrategy, renamed 'Strategy' in February 2025, pioneered the corporate playbook. In August 2020, under Michael Saylor, it made an opening purchase of about 250 million dollars for 21,454 BTC, then raised more money to keep buying.
- Do governments do this too?
- Some have started to. A US executive order on 6 March 2025 set up a 'Strategic Bitcoin Reserve', funded mainly by roughly 200,000 BTC taken through government forfeitures, intended to be held long term rather than sold.